Building Consensus

Good, Better, Best

Episode Summary

The three levels of offerings often cited in building and other sales processes can offer useful comparative analysis for buyers looking to make an informed decision. Unfortunately, there is an implied but unspoken statement that “Good” is adequate and the others are unnecessary upgrades. Should we abandon GBB?

Episode Notes

The three levels of offerings often cited in building and other sales processes can offer useful comparative analysis for buyers looking to make an informed decision. Unfortunately, there is an implied but unspoken statement that “Good” is adequate and the others are unnecessary upgrades. Should we abandon GBB?

Find Travis & Brandon on the Web

Travis’ Build Show Videos: https://buildshownetwork.com/go/travisbrungardt

Travis’ Instagram: @catalystbuilt

Travis’ Website: https://www.catalystbuilt.com/

Brandon’s Instagram: @bbuildsit

Brandon's Website: https://www.aarowbuilding.com/projects/gilman